|| mixed-use 14 apartment units and 3 commercial units | Kragujevac | project year 2020-22
site | Karađorđeva ulica broj 26, 34000 Kragujevac
client | RS Gradnja doo Kragujevac
architecture | URED STUDIO + RE:A.C.T
contractor | Gradmil doo Kragujevac
photography | Dejan Milanović
surface | 2245,00 m2 gross
status | built in 2023
awards |
– 45th Salon of Architecture, AWARD within the category ‘Architecture’, Belgrade 2023
– European Union Prize for Contemporary Architecture – Mies van der Rohe Awards 2024, NOMINEE
Manhattan Concept is a collective housing project built in Serbia, done for a private client with the intent to offer apartments on the market in a way that is appealing to buyers and competitive among other investors, which created a better-quality architecture in this typology in recent years.
The residential building in Karađorđeva Street in Kragujevac, Serbia has been designed under the conditions of specific limitations – the first one is that the plot is very narrow and long and the second is that the building has been designed and built in period of time in which the character of Karađorđeva Street is being strongly transformed following the current Urban plan, with intensive but scattered individual construction of new multi-storey buildings.
The design approach implies the interpretation of the theme of the townhouse with a tripartite division of the facade and the structure of the building – the ground floor (base) has been accentuated by constructive arches and a more rustic rendering of the facade plaster, while the upper floors of the building constitute the theme of the main body (shaft) and the top floor with a cornice.
The frontal facade is additionally narrowed by a design “manoeuvre” that allows for a window for the bedroom in the depth of the apartments and for the building to “behave as a corner” in the front area of the plot. The materialisation also supports this gesture – the facade bricks from the street facade has been also applied to the side wall, where a shallow relief motif animates the large surface of the wall canvas.
The selection of the facade treatment, and the general concept of materialising the building in a combination of brick-concrete-glass, determined the main compositional motif of the frontal facade, where the wide loggias open the apartments to the street. The rotation of the facade surfaces emphasises this opening and also allows a nice play of light and shadows at the level of different patterns of bonds and joints in brick stacking.
In the immediate contact of the building with the street level and the parterre, the special attention has been given on the tactility of the surfaces and the proportioning of the openings and architectural elements in relation to the human figure, the size of the passage towards the yard and the potential to soften the presence of the inevitable garage ramp to some extent by the geometry of the arched openings and the shadow of the depth of the passage.
The name Manhattan Concept arose from the investor’s aspiration to create an image of an improved urbanity of Karađorđeva street, as one of the central city streets, in the process of intensive urban redevelopment, and this theme has also been interpreted in the building’s architecture.

| srb
Stambeni objekat u Karađorđevoj ulici u Kragujevcu projektovan je u uslovima specifičnih ograničenja – na parceli sa uskim uličnim frontom a velikom dubinom i u vremenskom periodu u kome se građevinski fond Karađorđeve ulice transformiše u skladu sa važećim planom, uz intenzivnu ali raštrkanu pojedinačnu izgradnju novih višespratnih objekata.
Projektantski pristup podrazumeva interpretaciju teme gradske kuće sa tripartitnom podelom fasade ali i strukture objekta – prizemlje je istaknuto konstruktivnim lukovima i rustičnijom obradom fasadnog maltera, dok se na spratovima objekta prepoznaje tema glavnog korpusa i završnog punog sprata sa vencem.
Frontalna fasada je dodatno sužena projektantskim „manevrom“ koji omogućava da se u dubini stanova dobije prozor za stambenu prostoriju, kao i to da se u prednjoj zoni parcele u oblikovnom smislu objekat „ponaša kao ugaoni“. Ovaj gest je podržan i materijalizacijom – fasadna opeka sa ulične fasade prelazi i na bočnu, gde se velika površina zidnog platna animira slogom sa plitkim reljefnim motivima.
Odabir fasadne obrade i generalni koncept materijalizacije objekta u kombinaciji opeka – beton – staklo opredelili su i glavni kompozicioni motiv frontalnog korpusa, u kome široke lođe otvaraju stanove ka ulici a rotacija fasadnog platna naglašava ovo otvaranje i dozvoljava igru na nivou sloga, fuge, preloma površine i senke.
U neposrednom kontaktu objekta u nivou ulice i partera, pažnja je usmerena na taktilnost površina i proporcionisanje otvora i arhitektonskih elemenata u odnosu na ljudsku figuru, meru pasaža ka dvorištu i potencijal da se prisustvo neizbežne garažne rampe donekle ublaži geometrijom lučnih otvora i senkom dubine pasaža.
Naziv Manhattan Concept je nastao iz aspiracije investitora da svojim objektom kreira imidž unapređenog urbaniteta Karađorđeve kao jedne od centralnih gradskih ulica u procesu intenzivne rekonstrukcije, te je ova tema interpretirana i u arhitekturi objekta.




















You must be logged in to post a comment.